Introduction
Small Business Saturday is an annual event that encourages shoppers to support small businesses in their communities. In the wake of the COVID-19 pandemic, small businesses need our support more than ever before. In this article, we’ll explore the history and purpose of Small Business Saturday, as well as the benefits of shopping small and how you can get involved in your community.
Everything You Need to Know About Small Business Saturday
Small Business Saturday was launched by American Express in 2010 as a way to boost sales for small businesses during the holiday shopping season. Since then, it has become a national event that takes place on the Saturday after Thanksgiving each year. The event aims to highlight the importance of shopping small and supporting local businesses.
There are many benefits to supporting small businesses. For one, it helps to promote economic growth in your community. Small businesses are often the backbone of a community, and when they thrive, it benefits everyone. Additionally, small businesses often offer unique products and services that can’t be found at larger retailers.
To get involved in Small Business Saturday, you can start by shopping at local businesses in your area. You can also encourage others to participate by sharing posts on social media, using the hashtag #shopsmall, and creating your own Small Business Saturday events or promotions.
2021 Small Business Saturday: The Date, Best Deals, and How to Prepare
This year, Small Business Saturday will take place on November 27th. Many small businesses will offer special deals and promotions to celebrate the event. Keep an eye out for advertisements and emails from your favorite local businesses to see what they have in store.
To prepare for Small Business Saturday, it’s a good idea to make a list of the businesses you want to visit and the products you want to buy. You can also encourage your friends and family to participate by organizing a shopping day together.
Why You Should Shop Small on Small Business Saturday
Shopping small has a positive impact on the local economy. When you buy from a small business, you’re supporting local jobs and helping to keep money in your community. Additionally, small businesses often use their profits to donate to local charities and organizations, further supporting their community.
The COVID-19 pandemic has been especially hard on small businesses, with many struggling to stay afloat. By shopping small on Small Business Saturday, you can help to ensure that these businesses make it through this difficult time.
Celebrating Small Business Saturday in a Pandemic
The pandemic has presented many challenges for small businesses, including reduced foot traffic and increased expenses for cleaning supplies and personal protective equipment. To best support small businesses during this time, consider shopping online or participating in curbside pickup options. Additionally, you can donate to relief funds or purchase gift cards to use at a later date.
Small Business Saturday Across the Country
Small Business Saturday is celebrated across the country, with many cities and towns organizing their own events and promotions. In New York City, the Small Business Administration partners with American Express to offer free marketing materials to small business owners. In Seattle, there are often Small Business Saturday pop-up markets and food trucks. Check with your local small business organizations to see what’s happening in your area.
Behind the Scenes of Small Business Saturday
To get a better sense of what it’s like to own and run a small business during Small Business Saturday, we interviewed a local business owner, Jane Smith, who owns a boutique clothing store in downtown San Francisco.
Q: What does Small Business Saturday mean to you as a small business owner?
A: Small Business Saturday is a big day for us. It’s a chance to connect with our customers and show them what makes our store unique. It’s also a reminder of the importance of shopping small and supporting local businesses.
Q: What kind of preparations do you make for Small Business Saturday?
A: We make sure to have plenty of inventory on hand and offer special deals and promotions to bring people in. We also try to create a festive atmosphere in the store with decorations and refreshments.
Small Business Saturday 2021: Ideas for Unique Gifts and Experiences
If you’re looking for unique, locally-sourced gifts and experiences to purchase on Small Business Saturday, we’ve got you covered. Consider purchasing handmade jewelry from a local artist, a cooking class at a nearby kitchen store, or a gift certificate for a massage or spa treatment.
Conclusion
Small Business Saturday is an important opportunity to support small businesses in your community. By shopping small, you’re not only helping to promote economic growth, but also supporting unique and meaningful products and services. This year, make a commitment to shop small on Small Business Saturday and help to ensure a bright future for small businesses in your community.
