Is Fenty Beauty Truly Cruelty-Free? An In-Depth Look into the Brand’s Claims
In the beauty industry, the term “cruelty-free” is becoming increasingly popular as consumers are more aware of the actions of brands towards animals. Cruelty-free means that a company does not test its products or ingredients on animals at any point in the production process. One of the brands that have been making claims of being cruelty-free is Fenty Beauty. In this article, we will examine those claims and explore whether Fenty Beauty is truly cruelty-free.
Fenty Beauty’s Cruelty-Free Claims
To be considered cruelty-free, a brand must meet several requirements. The first requirement is that the company does not commission animal testing on its products or ingredients. Secondly, a brand must not sell its products to countries like China, where animal testing is required by law.
Fenty Beauty has made bold statements asserting themselves as cruelty-free, so how did they confirm their status? One of the significant contributing factors is its usage of alternate testing methods (3D printing skin samples) which they claim are painless and more accurate than animal testing. They assure their customers that all ingredients used in their products undergo safety and quality testing without animal testing.
Fenty Beauty has released a statement announcing that they are a “cruelty-free brand.” They stand by the statement that any ingredient or finished formulation has “never been tested on animals by us or our suppliers.”
Behind the Scenes: Fenty Beauty’s Supply Chain
Fenty Beauty’s claim to being cruelty-free isn’t just based on the testing, but on the entirety of its supply chain. Fenty Beauty claims that none of their suppliers test any of their ingredients or products on animals. They also require suppliers to provide signed declarations of their commitment to animal welfare and their compliance with cruelty-free standards.
When examining its suppliers and manufacturers, it’s essential to note that some companies may not be genuinely cruelty-free, forcing brands to acknowledge these issues to make changes. In response, Fenty Beauty says that the brand thoroughly investigates any alleged concerns and engages with suppliers to correct any non-compliance issues that arrive.
Fenty Beauty’s Certifications
Fenty Beauty has received certifications from both PETA and Leaping Bunny. These independent organizations are known for their stringent criteria for determining whether a brand is truly cruelty-free. The PETA Certification is awarded to brands that don’t conduct or fund any animal tests on ingredients, formulations, or final products. Leaping Bunny is the only global program, which means that it involves certification of non-animal-tested products as well as companies’ supply chains.
It is best to mention that these certifications are not legally binding. Many brands can claim to be cruelty-free without either of those certifications. However, they can help give consumers some assurance that a brand is making an effort to be cruelty-free and is taking the necessary steps to enforce it.
Fenty Beauty’s Stance on Animal Testing
Fenty Beauty and its founder, Rihanna, believe that animal testing is unnecessary and cruel. They’re opposed to it, and as a result, the brand has vowed never to partake in such actions.
To further demonstrate their support of animal welfare, Fenty Beauty has pledged to donate a portion of its sales to the Clara Lionel Foundation, which funds education, health, and emergency response programs in impoverished countries worldwide.
In comparison to other cruelty-free brands, Fenty Beauty truly stands out as a brand that consistently aligns with its values.
Conclusion
After examining all the available information about Fenty Beauty, we can confidently say that the brand is truly cruelty-free. With the certifications they have obtained, their commitment to a cruelty-free supply chain, and the evidence that they genuinely stand against animal testing, we have no doubt that Fenty Beauty is a brand worth supporting. As consumers, we have the power to support brands that align with our values. By choosing to support cruelty-free brands, we can make a positive impact on the industry as a whole.
