5 Key Strategies to Make Your Facebook Post More Shareable
It’s happened to the best of us. You spend hours perfecting a post for your Facebook page, only to find that it’s getting a limited reach and minimal engagement. What could be the issue? In this article, we’ll explore five ways to make your Facebook post more shareable, so that you can increase engagement and reach on the platform.
Focus on the Content
Defining what makes content engaging, interesting, and helpful is key to creating a post that people will want to share. A strong post should offer value to the reader in some way, whether that be through education, entertainment, inspiration or usefulness. To create high-quality content that resonates with readers, it’s important to:
- Create content that solves a problem or answers a question
- Present information in an interesting and engaging way
- Use humor and creativity where appropriate
- Make content easy to read and scannable
Examples of successful Facebook posts include posts that quote famous people, those that offer a personal viewpoint on a topic and posts featuring interesting statistics or facts.
Use Descriptive Titles
First impressions matter, especially on social media. Catchy headlines are essential for driving traffic and shares on Facebook. However, a headline should be more than just clickbait; it should accurately describe the content of the post while also being interesting and compelling. To create a title that captures attention, consider:
- Making the title actionable: use verbs and action words
- Using emotional words or phrases that make people feel something
- Keeping the title short and sweet
- Asking a question or offering a solution to a problem
Examples of successful Facebook headlines include those that pose a question, those that use numbers or “how-to” in the title, and those that utilize trending topics or current events.
Utilize Visuals
Visual content is a powerful tool for capturing attention and driving engagement on Facebook. In fact, posts with images have been shown to generate 2.3 times more engagement than those without. When creating visual content for your post, consider:
- Using high quality images and videos that are relevant to the content
- Using infographics or charts to illustrate data or statistics
- Adding text overlays to images to drive home the main point
Examples of successful Facebook posts that leverage visuals include those with share-worthy images, those with branded graphics or illustrations, and those with how-to videos or tutorials.
Leverage Social Media Best Practices
Using social media best practices is essential for creating a Facebook post that people will be inclined to share. This includes things like posting at the right time, using hashtags and mentions, and engaging with the community. To utilize social media best practices on your posts, consider:
- Posting content at times when your audience is most active on Facebook
- Using hashtags to increase discoverability of your post
- Mentioning other brands, pages or people where appropriate to boost engagement
- Responding to comments and questions on your post to drive conversation
Examples of successful Facebook posts that use social media best practices include posts that use trending hashtags or current events, those that feature collaborations with other pages/brands, and posts where the author is actively engaging with comments and questions.
Call-to-Action
A call-to-action (CTA) is a prompt for your readers to take a specific action, such as liking, sharing, or commenting on your post. Including a simple and effective CTA can be the key to making your post shareable. To create a CTA that resonates with your audience, consider:
- Keeping the CTA short, sweet, and easy to follow
- Adding urgency to the CTA, such as offering a time-limited discount or freebie for sharing the post
- Encouraging readers to share their own experiences in the comments section
Examples of successful Facebook posts with calls-to-action include those that run a contest or giveaway, those that ask readers to tag a friend in the comments section, and those that simply ask for a like or share for the post to reach a wider audience.
Conclusion
By focusing on content, using descriptive titles, utilizing visuals, leveraging social media best practices, and including simple but effective calls-to-action, you can create a Facebook post that is more likely to be shared. By using these strategies, you can increase engagement and reach on the platform, ultimately growing your audience and driving traffic to your website or other social media accounts.
