I. Introduction
Instagram stories have become an essential tool for businesses and individuals to connect with their followers and share their daily activities and thoughts. However, with over 500 million active users daily and 1 billion monthly, it can be challenging to stand out and captivate your audience. One way to create an eye-catching Instagram story is by changing the background color. In this article, we will explore the significance of changing the background color and provide you with a step-by-step tutorial, examples, best practices, and creative ideas on how to make the most of the feature.
II. Step-by-step tutorial on changing the background color on Instagram stories
Before we delve into the creative ways of using background colors on Instagram stories, let’s get started with the basics. Here’s a step-by-step tutorial on how to change the background color:
A. Necessary actions to take
To start, you’ll need to create a new Instagram story by tapping your profile picture on the top left corner of the home screen or swiping right from the home screen. Once you’re on the camera, take a photo or video or select one from your camera roll.
B. Where to find the feature
Next, tap the brush icon on the top right corner of the screen and then select the second icon from the left, which looks like a piece of paper with a folded corner. This will take you to the background color options.
C. Screenshots for clarity
Once you’re on the background color options, you can select from a range of solid colors, gradients, or patterns. You can also customize the colors by selecting the color picker icon and dragging your finger across the color wheel to find the perfect shade.
III. Examples of how changing background colors can enhance the visual impact of a story
Now that you know how to change the background color on Instagram stories let’s explore some creative ways of making the most of this feature. Here are three examples:
A. Color blocking
Color blocking is a popular technique used by designers to create a striking visual contrast between two or more colors. By changing the background color of your Instagram story and contrasting it with the text or images, you can create a vibrant and attention-grabbing visual that stands out in the crowd. For example, if you’re promoting a new product, you can use the color of the product as the background and include a text overlay or image of the product in contrasting color.
B. Creating a mood
The color of the background can also be used to create a particular mood or emotion in your Instagram story. For example, blue is often associated with trust and professionalism, while red is linked with excitement and passion. By selecting the appropriate color for your background, you can set the tone for your story and create a more engaging experience for your audience.
C. Adding depth and dimension
Another creative way of using the background color feature is by layering multiple colors or gradients to create depth and dimension in your Instagram story. For example, by using multiple shades of the same color, you can create a sense of depth, while a gradient can create a smooth transition between two or more colors.
IV. Best practices for choosing colors for Instagram stories
Now that we’ve explored some creative ways of using background colors let’s take a look at some best practices for choosing colors:
A. Use of contrasting colors
When selecting colors, it’s important to choose ones that contrast well with each other, making the text or images more legible and readable. The easiest way to determine whether two colors contrast well is by using a contrast checker tool such as WebAIM or Colour Contrast Analyser.
B. Color palettes
Using a color palette can help you create a cohesive and consistent branding for your Instagram stories. It’s a good idea to choose a primary color that represents your brand, and then select complementary colors to use in the background or text overlay. You can use tools such as Canva or Adobe Color to create custom color palettes.
C. Brand colors
Lastly, it’s essential to use your brand’s colors as much as possible throughout your Instagram stories to reinforce your branding and make your posts more recognizable across platforms.
V. Types of background options available on Instagram
On Instagram, you can choose from four types of background options: solid colors, gradients, patterns, and photos from your camera roll. Here’s how to effectively use them:
A. Solid colors
Solid colors are the most straightforward and effective way of using multiple colors in your Instagram story. They allow you to create color blocks and contrasting background-color text overlays easily.
B. Gradients
Gradients are an excellent way of adding depth and dimension to your Instagram story. They can be used to transition between two or more colors gradually, creating a smooth and sophisticated effect that’s perfect for mood-setting background colors.
C. Patterns
Patterns are a great way of adding texture and interest to your Instagram story. They can be used to create visual patterns and shapes that contrast with text and images.
D. How to effectively use them
When using these types of background options, it’s essential to choose colors and patterns that complement each other and the content of your Instagram story. You should also avoid using too many colors and patterns, which can distract from the main message or visual element.
VI. Creative ideas and tips on how to make the most of Instagram’s background color feature
Now that you’re familiar with the basics of changing the background color on Instagram stories let’s explore some creative ways of making the most of this feature:
A. Creating themed stories
By selecting different colors and patterns that work well together, you can create a themed Instagram story that’s visually engaging and aligns with your brand identity. For example, if you’re a fitness influencer, you can use green and yellow to create a tropical or beachy theme for your workout routine.
B. Using the feature for interactive games
Instagram’s background color feature can also be used to create interactive games for your followers. For example, by selecting a series of colors that match items in your home, you can create a scavenger hunt for your followers to find and tag the items in their own homes.
C. Other tips and suggestions
Other tips and suggestions for making the most of Instagram’s background color feature include using color filters and customizing the color of your text and stickers to match your background color. You may also want to experiment with different color combinations and patterns to find ones that work best for your brand.
VII. Conclusion
In conclusion, changing the background color on Instagram stories is an essential tool for enhancing your visual storytelling and creating an engaging experience for your followers. By following the step-by-step tutorial, exploring examples, best practices, and creative ideas, you can make the most of the feature and stand out in the crowded world of Instagram.
