Introduction
Selena Gomez is a household name in the entertainment industry, after gaining prominence in Disney Channel’s Wizards of Waverly Place. However, her impact extends beyond entertainment into the beauty industry. In September 2019, Selena Gomez announced Rare Beauty, a beauty company with a mission to celebrate individuality, and empower and inspire people to feel confident in their own skin. It is a bold move with a clear mission and a purpose, Rare Beauty arrives to shake up the beauty industry and celebrates diversity in beauty.
Inside the World of Selena Gomez’s Rare Beauty: The Story Behind the Announcement
Selena’s inspiration to start Rare Beauty came from her personal experience with make-up and the beauty industry. She has been vocal about the insecurities she faced when it came to her appearance. Working as an actress and musician, where appearances play a critical role, Selena was concerned that the emphasis on perfection was overwhelming. This desire to challenge the beauty industry’s conventions through her make-up line led to lots of research and planning.
After months of preparations, Rare Beauty was born. Selena emphasized the importance of the brand’s mission statement to support diverse beauty and encourage people to embrace their individual beauty.
The name Rare Beauty was born from Selena’s belief that people are unique and that embracing our distinctiveness is what makes us beautiful. Base on the brand’s mission statement, it aims to help, motivate, and celebrate our differences.
Breaking Down Selena Gomez’s Strategic Rollout of Rare Beauty
Selena Gomez is known for her strategic marketing skills, and the announcement of Rare Beauty was no exception. Selena and her team engaged in a multi-pronged approach to unveil Rare Beauty’s debut to the public.
The day of the launch, Selena announced in social media channels, where she has a following of over 250 million people. She shared the Rare Beauty Instagram account, which has now amassed an impressive 1.8 million followers. Selena’s approach coincided perfectly with the current social media-driven generation.
Selena released hints about Rare Beauty’s launch through social media, giving her fans a sneak peek. Her marketing team also strategically partnered with Sephora to ensure a consistent brand concept across the launch.
From Social Media Teasers to Exclusive Interviews: How Selena Gomez Hinted at Rare Beauty’s Arrival
Before the official announcement of Rare Beauty, Selena began to hint at her new venture through social media. From posting pictures of herself featuring bold and colorful looks to posting close-up shots, her fans sensed she had something in the works.
Selena’s secretive approach created hype and excitement around the launch. Her exclusive interviews with Vogue and Glamour gave more insight into the mission statement behind the brand and its plans going forward. Her use of Instagram live created a more intimate connection between her and fans, and the platform allowed her to address questions directly from individuals.
A New Era of Beauty: Selena Gomez’s Rare Beauty Takes the Industry by Storm
Selena’s passion for empowering individuals to embrace their uniqueness through beauty aligns with current industry trends. Rare Beauty is committed to supporting charities advocating mental health and has partnered with the TREVOR Project, a non-profit organization providing crisis intervention and suicide prevention for LGBTQ+ youth.
Rare Beauty’s mission statement is fuelled by Selena’s belief in a more inclusive and diverse beauty industry. Selena highlights through her product line that beauty is not defined by conventional standards but is an inclusive concept. Her products are cruelty-free, vegan, and inclusive of all skin types and colors. The brand also offers a broad range of products, including lip colors, foundation, eye shadow pallets, and liquid blush, which appeals to a wider demographic.
The Unconventional Launch of Selena Gomez’s Rare Beauty: What You Need to Know
Rare Beauty’s launch was different from conventional launches, with its focus on supporting the LGBTQ+ community. The brand’s partnership with the TREVOR Project reinforces its commitment to mental health and inclusivity, which differentiates it from its competitors.
Rare Beauty set its price points lower than its peers by 20-30%, making it accessible to wider demographics and not just to those with higher income. Selena also believed that less cost burden on her customers would allow them to have a quality product that positively impacts their life.
Selena Gomez’s Journey to Launching Rare Beauty: Overcoming Adversity and Embracing Individuality
Selena Gomez has had her fair share of negative media attention for years due to bullying, mental health, and her diagnosis with lupus. Through all of it, she demonstrated resilience and fought through these challenges.
Starting Rare Beauty has been a challenging process, but Selena has always believed in the need for it. After years of research and planning, it was essential for the product launch to reflect all the brand represented. Selena’s journey to Rare Beauty embraced life’s ups and downs, but it has always been about embracing individuals’ uniqueness and empowering people to feel confident through their imperfections.
Conclusion
Selena Gomez’s Rare Beauty marks a new era of beauty, a movement that celebrates diversity and embraces individuality. The brand’s mission statement challenges societal norms and empowers people to take charge of their beauty routines positively. Through her strategy, Selena has managed to tease and create a massive buzz around the launch, gaining a huge following on social media. Rare Beauty’s mission statement and partnership with the TREVOR project, Selena is leading the industry to redefine conventional beauty standards. Rare Beauty is definitely one to watch in the years to come.
