Introduction
There has been considerable confusion surrounding the ownership of Fenty Beauty, the makeup brand founded by Rihanna in 2017. With Rihanna’s massive influence in the worlds of fashion and entertainment, and Fenty Beauty’s popularity among consumers, understanding the brand’s ownership structure is important. In this article, we aim to provide clarity on who truly owns Fenty Beauty and why it matters to consumers.
Rihanna’s Hidden Stake: The Story Behind Who Owns Fenty Beauty
Rihanna was instrumental in the creation of Fenty Beauty, personally involved in every stage of product development from idea to launch. Initial reports claimed that the cosmetics line was entirely owned by Rihanna, but that was not the case. Fenty Beauty was created through a partnership with Kendo Holdings, a brand incubator affiliated with cosmetics giant LVMH.
Although it was not initially disclosed, Rihanna maintains a stake in Fenty Beauty. In 2019, LVMH announced a new partnership with the pop star, creating the luxury fashion house Fenty. This partnership put Rihanna at the forefront of fashion and business, with Fenty Beauty being a significant part of the deal.
The Entrepreneurial Force Behind Fenty Beauty: Meet Rihanna’s Business Partner
While Rihanna was the face and inspiration behind Fenty Beauty, there was another person behind the scenes who played a crucial role in developing Fenty Beauty, co-owner Harvey “Hervé” L. Tengonciang. A former finance specialist, Tengonciang became Rihanna’s partner in crime and the driving force behind the brand’s inner workings.
Tengonciang helped Rihanna develop the brand’s identity, product strategy, and marketing campaigns. He was the mastermind behind Fenty Beauty’s extensive shade range and inclusive message, which earned international recognition. Tengonciang’s business acumen and financial expertise helped turn Rihanna’s dream into a global success.
The Power of Collaboration: Inside the Partnership Behind Fenty Beauty
Rihanna and Tengonciang’s partnership was crucial to the success of Fenty Beauty. Their collaboration served as the foundation of the brand, where they both brought their unique perspectives and experiences to the table. Whether it was developing new products or planning marketing campaigns, their partnership was not just business-savvy, but creatively inspired as well.
One of the most successful collaborations on the brand’s behalf was the launch of Fenty Beauty’s first-ever product, the Pro Filt’r foundation. Collaborating with Tengonciang, Rihanna created a foundation formula that matched a diverse range of skin tones, offering 40 different shades at launch. The inclusive and innovative approach became an instant global sensation.
Exploring the Ownership Structure of Fenty Beauty: Who Really Owns the Company?
Fenty Beauty’s ownership structure is complicated, with several stakeholders involved. Although Rihanna’s exact stake in the company is unknown, in 2020, Forbes revealed that Fenty Beauty is worth $600 million and Rihanna owns approximately 15% of the company. LVMH owns the majority, with the remaining stake held by Kendo Holdings.
LVMH has reportedly made offers to purchase Rihanna’s stake in Fenty Beauty, but the pop star has so far declined, keeping her important seat at the table as both owner and creative force.
From Music to Makeup Mogul: Rihanna’s Journey as Co-Owner of Fenty Beauty
Rihanna’s continued involvement and success with Fenty Beauty have proven her to be a formidable businesswoman. Her success in both the music and fashion industries paved the way for an equally impressive career in makeup, where Rihanna proved she can thrive on her own terms and make a positive impact in the beauty industry.
As a co-owner of Fenty Beauty, Rihanna has been closely involved in product development, from the product formulas to the packaging and marketing campaigns. What sets Fenty Beauty apart is Rihanna’s unique influence, which helped create the brand’s inclusive message and chic aesthetic.
Conclusion
Understanding the ownership structure of Fenty Beauty is important for anyone interested in the cosmetics industry. Although LVMH owns a significant portion of the company, Rihanna’s contribution as co-founder and owner cannot be underestimated. Her partnership with Tengonciang demonstrated how collaboration can lead to innovative and successful outcomes.
As Rihanna continues to make waves in music, fashion, and beauty, she is setting an example for female entrepreneurs everywhere. Her journey with Fenty Beauty shows that with vision, dedication, and perseverance, anyone can create a successful and inclusive brand.
So the next time you shop for Fenty Beauty products, know that you’re supporting a brand owned by a powerful woman who is changing the beauty industry for the better.
